research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

communication: the spoken word -- Business communication -- Television and video technology -- Direct

The IABC handbook of organizational communication : a guide to internal communication, public

Corporate communication : a guide to theory and practice / Cornelissen, Joep.

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

-- Communication and learning disorders -- Problems related to physical and mental health -- Health-related and

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its

Human communication : principles and contexts / Tubbs, Stewart L., 1943-

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

Motivation research (Marketing)