-- Marketing and Distribution at Coors -- Management-Labor Relations at Coors -- Nationwide Boycott -- Federal

Communication in marketing.

suppliers -- Social, economic, political and developmental implications -- Making a start and planning the

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

business: supply and suppliers -- Social, economic, political and development implications, 2: Managing

Principles of marketing / Kotler, Philip.

Responsibilities and the Functions of Sport Managers -- Ethical Decision Making -- Ethics and Sport Marketing

Integrated marketing communications / Ouwersloot, Hans.

Marketing -- Social aspects.

Global marketing management : changes, challenges and new strategies / Lee, Kiefer.

Principles of marketing / Kotler, Philip.