-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

Social psychology / Baron, Robert A.

1. Intrapersonal communication -- 2. Perception of others -- 3. Social interaction and social

The workplace cultural diversity and perceptions : African versus Western perspective / Pretorius

Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and

: consumption subcultures -- Ch. 12. Economic and social segments -- Ch. 13. Organizational and household

and Social Comparison -- Social Learning Theory -- Intrinsic Versus Extrinsic Motivation

-- Social perception and attributions -- Motivation through needs, job design, and satisfaction

Social psychology / Baron, Robert A.

psychology -- Some basic principles of human sociability -- Social identity theory -- Attitudes -- Social