communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

-- Marketing and Distribution at Coors -- Management-Labor Relations at Coors -- Nationwide Boycott -- Federal

Communication in marketing.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

Responsibilities and the Functions of Sport Managers -- Ethical Decision Making -- Ethics and Sport Marketing

Integrated marketing communications / Ouwersloot, Hans.

Marketing -- Social aspects.

McGraw-Hill/Irwin series in marketing.

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12