brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands

trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

strategy -- Cases for Part III -- pt. IV. Market-driven program development -- 9. Strategic brand

and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right

persuasion -- Advertisement memories and brand linkage -- Exposing the consumer to the advertising: media

Marketing communication builds brands -- Brands and brand relationships -- Touch points: brand

-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin

-- Identifying Market Segments & Targets -- Part IV. Building Strong Brands: Chapter 9 -- Creating Brand Equity

Middle School Mathematics, this volume offers brand-new material specifically written for the early

: making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your

field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars

Brand name products -- South Africa.