Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case

retrospective overview -- Basic measurement and statistical concepts -- Reliability : basic concepts and

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

-- IFRS Fair value measurement -- IFRS 15 Revenue from contracts with customers -- IAS 1 Presentation of

-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the

control -- Measurement of marketing strategies and processes.

-- Section 2: Identifying a useful methodology and methods -- 6. Measurement - Melody Mentz and Anja Botha