Communication in marketing.

suppliers -- Social, economic, political and developmental implications -- Making a start and planning the

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

business: supply and suppliers -- Social, economic, political and development implications, 2: Managing

Responsibilities and the Functions of Sport Managers -- Ethical Decision Making -- Ethics and Sport Marketing

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Integrated marketing communications / Ouwersloot, Hans.

Multilevel marketing.

Marketing -- Social aspects.

Principles of marketing / Kotler, Philip.

-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and