Zone -- Brand Fans -- Brand Social Communities -- Paid Media in Social Network Sites -- 7.Social

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

-- Anti-UX -- Accessibility -- Content. UX copywriting versus brand copywriting -- The call

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

-- Tea Drinkers Heaven -- From Moonshine to Big Time -- Growing Their Brand -- Communications Role

brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands

and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right

persuasion -- Advertisement memories and brand linkage -- Exposing the consumer to the advertising: media

-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin

7. International product and brand management -- Lesson 7.1. International product strategies

-- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company

: making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your