: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Advertising : principles & practice / Wells, William, 1926-

-- Integrated marketing communications and international advertising -- Personal selling and sales management

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

Contemporary advertising / Arens, William F.

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

-- Industries -- Case study: the music industry, technology and synergy -- Research -- Production organisation

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

The advertising handbook / Brierley, Sean, 1966-

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising