Search Results for Research -- Evaluation.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Available: Copies:

Research in practice : applied methods for the social sciences

Terre Blanche, M. J. (Martin J.)

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-d.html

Format:

Books

Publication Date

2006

Excerpt:

Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)

Available: Copies:

Exploring public relations

Tench, Ralph.

Format:

Books

Publication Date

2006

Excerpt:

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

Available: Copies:

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

-- Evaluating experiments -- Field approach -- Econometric models -- Evaluation of the field approach -- Hybrid

Available: Copies:

Teaching strategies for outcomes-based education

Killen, Roy.

Format:

Books

Publication Date

2000 1999

Excerpt:

-operative learning as a teaching strategy -- Using problem solving as a teaching strategy -- Using research as a

Available: Copies:

Advertising research : theory and practice

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

Advertising research : theory and practice / Davis, Joel, 1950-

Available: Copies:

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs

Available: Copies:

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