Survival of Protestantism in the corporate culture & commercialized world

I am not my hair

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Digital design UX

New wave typography

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Investigating the customer decision journey in emerging market

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age