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13.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

14.

Cover image for Arts marketing

by

Kerrigan, Finola.

Format:

Books

Publication Date

2004

Excerpt:

Arts marketing / Kerrigan, Finola.

Available: Copies:

15.

Cover image for Marketing communications

Marketing communications

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

Marketing communications / Koekemoer, Ludi.

Available: Copies:

16.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing communications / Egan, John, 1952- author.

Available: Copies:

17.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Digital marketing Chaffey, Dave 1963- VerfasserIn.

Available: Copies:

18.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Excerpt:

Digital marketing / Chaffey, Dave, 1963- author.

Available: Copies:

19.

Cover image for Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

20.

Cover image for Marketing research

Marketing research

by

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Aaker, David A., author.

Available: Copies:

21.

Cover image for International marketing

International marketing

by

Bothma, Cornelius (DE-601)602081548

Inhaltsverzeichnis http://www.gbv.de/dms/zbw/667182799.pdf

Format:

Books

Publication Date

2011

Excerpt:

International marketing Bothma, Cornelius (DE-601)602081548

Available: Copies:

22.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Format:

Books

Publication Date

2011

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

23.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

24.

Cover image for Marketing strategy

Marketing strategy

Marketing strategy

by

Walker, Orville C.

Format:

Books

Publication Date

2005

Excerpt:

Marketing strategy / Walker, Orville C.

Available: Copies:

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Author

Kotler, Philip.

(15)

Aaker, David A.

(8)

Independent Institute of Education. Vega School of Brand Leadership.

(8)

(7)

Armstrong, Gary (Gary M.)

(6)

Kotler, Philip, author.

(6)

(6)

McCarthy, E. Jerome (Edmund Jerome)

(6)

Perreault, William D.

(6)

Cant, M. C. (Michael Colin), 1957-

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

Institute of Marketing Management.

(5)

Keller, Kevin Lane, 1956-

(5)

(5)

Advertising Media Association of South Africa.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Institute of Marketing.

(4)

Machado, Ricardo.

(4)

Quirk eMarketing (Firm)

(4)

Stokes, Rob (eMarketing specialist)

(4)

Strydom, J. W. (Johan Wilhelm), 1952-

(4)

Van Heerden, Neels, 1957-

(4)

Bearden, William O., 1945-

(3)

(3)

Beverland, Michael, author.

(3)

Blackwell, Roger D.

(3)

Bromfield, Derek.

(3)

Engel, James F.

(3)

(3)

Ingram, Thomas N.

(3)

LaForge, Raymond W.

(3)

Lamb, Charles W.

(3)

Lindström, Martin, 1970-

(3)

McDonald, Malcolm.

(3)

Peter, J. Paul.

(3)

Pitt, Leyland F.

(3)

Rousseau, Deon.

(3)

Underhill, Paco.

(3)

Zikmund, William G.

(3)

American Institute of Graphic Arts.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Arens, William F.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Barker, Rachel, 1958-

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

(2)

Brevis, Tersia, 1967-

(2)

Brink, A. (Annekie)

(2)

CAM Foundation.

(2)

Cateora, Philip R.

(2)

Cooper, Scott W.

(2)

Cronje, G. J. de J.

(2)

Cunningham, Nicole author.

(2)

Czinkota, Michael R.

(2)

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

(2)

Ellis-Chadwick, Fiona, author.

(2)

Erasmus, Barney.

(2)

Fahy, John, 1962-

(2)

Graham, John L.

(2)

Grant, John, 1964-

(2)

Hair, Joseph F.

(2)

Hiebing, Roman G.

(2)

(2)

Jackson, Tim, 1963-

(2)

Jobber, David, 1947-

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kellogg School of Management.

(2)

Koekemoer, Ludi.

(2)

Kotler, Philip. Principles of marketing.

(2)

Kumar, V., 1957-

(2)

(2)

(2)

Lovelock, Christopher H.

(2)

Miniard, Paul W.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Olson, Jerry C. (Jerry Corrie), 1944-

(2)

Roberts, Kevin, 1949-

(2)

Rudansky-Kloppers, Sharon.

(2)

Schiffman, Leon G.

(2)

Setiawan, Iwan, author.

(2)

Shaw, David, 1947 December 17-

(2)

Shimp, Terence A.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Stanton, William J.

(2)

Stratten, Scott.

(2)

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Van Rensburg, Mari Jansen.

(2)

Wisenblit, Joseph.

(2)

Aaker, David A., author.

(1)

Abratt, Russell.

(1)

(1)

Adamson, Allen P.

(1)

(1)

Affinity Advertising and Publishing.

(1)

(1)

Ahonen, Tomi T.

(1)

Allen, Kathleen R.

(1)

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

(1)

(1)

Appau, Samuelson, editor.

(1)

Arens, Christian.

(1)

Armstrong, Gary (Gary M.). Principles of marketing.

(1)

Armstrong, Gary. Principles of marketing.

(1)

Arnould, Eric J.

(1)

Arruda, William, 1961- author.

(1)

(1)

Atak, Mike, writer of introductory material.

(1)

Atkin, Douglas.

(1)

Balasubramanian, Sridhar, author.

(1)

(1)

Baptiste, Annie.

(1)

(1)

Barnard, Wilhemina.

(1)

Baskin, Jonathan Salem.

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

(1)

Benun, Ilise, 1961-

(1)

Berkowitz, Eric N.

(1)

(1)

Bhargava, Rohit.

(1)

(1)

Bickle, Marianne C.

(1)

(1)

Black, P. A. (Philip A.)

(1)

Blackwell, Lewis, 1958- author.

(1)

Blair, Edward, 1923-

(1)

(1)

Bond, Jonathan, 1957-

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Boshoff, Christo.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Cornelius (DE-601)602081548

(1)

(1)

Boyd, Harper W.

(1)

Bradley, Frank, 1942-

(1)

Bradley, Nigel, 1958-

(1)

(1)

Brooks, John, R. Jr.

(1)

Brown, Judy, 1950-

(1)

Bruce, Duncan, 1951-

(1)

Bruce, Margaret.

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burgess, Steven M.

(1)

Burgoyne, Patrick, author.

(1)

Burke, Rory, 1952-

(1)

Burnett, John, 1944-

(1)

(1)

Bush, Robert P.

(1)

(1)

Calkins, Tim éditeur intellectuel.

(1)

(1)

Callingham, Martin.

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

(1)

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Charlesworth, Alan, 1956-

(1)

Chernev, Alexander, author

(1)

Cheverton, Peter.

(1)

Choi, Tsan-Ming, editor.

(1)

(1)

Cijo, Mark, author.

(1)

Clutterbuck, David.

(1)

(1)

Coney, Kenneth A.

(1)

Cook, Gordon, 1948-

(1)

Cooklin, Gerry.

(1)

(1)

Cox, Jeff, 1951-

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Cravens, David W.

(1)

Crittenden, Victoria Lynn.

(1)

(1)

(1)

D'Amico, Michael.

(1)

Dahlén, Micael.

(1)

Daniels, Lawrence J., 1942-

(1)

(1)

David, Fred R. Concepts of strategic management.

(1)

Davies-Cooper, Rachel.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

(1)

De Mesa, Alycia.

(1)

Format

(385)

(45)

(11)

Electronic Resources

(11)

(4)

(1)

Item Category 1

Material Type

Language

(454)

Shelf Location

Publication Date

Subject

(105)

Branding (Marketing)

(85)

Marketing research.

(38)

(33)

Marketing -- Management.

(32)

Brand name products.

(31)

Internet marketing.

(28)

Consumer behavior.

(27)

(25)

Communication in marketing.

(23)

Marketing -- South Africa.

(19)

Brand name products -- Management.

(17)

Branding (Marketing) -- South Africa.

(16)

Advertising -- South Africa.

(13)

Marketing -- South Africa -- Management.

(11)

Advertising -- Brand name products.

(9)

Marketing research -- South Africa.

(9)

Relationship marketing.

(8)

Sales promotion.

(8)

Strategic planning.

(8)

Success in business.

(7)

Target marketing.

(7)

Export marketing.

(6)

(6)

Marketing -- Planning.

(6)

Mass media -- South Africa.

(6)

(6)

Small business -- Management.

(6)

Strategisch management.

(6)

(6)

Advertising media planning.

(5)

(5)

Customer relations.

(5)

Export marketing -- Management.

(5)

Fashion merchandising.

(5)

Marketing -- Decision making.

(5)

Marketing -- South Africa -- Case studies.

(5)

(5)

Motivation research (Marketing)

(5)

Product management.

(5)

Advertising media planning -- South Africa.

(4)

Business names.

(4)

Consumers -- Research.

(4)

Corporate image.

(4)

Creative ability in business.

(4)

Entrepreneurship.

(4)

Industrial management.

(4)

(4)

(4)

Marketing -- Case studies.

(4)

Marketing -- Psychological aspects.

(4)

Marktforschung.

(4)

Mass media and business -- South Africa.

(4)

Professions -- Marketing.

(4)

Strategisches Management.

(4)

Trademarks -- Design.

(4)

(3)

Advertising -- Awards -- South Africa.

(3)

Advertising -- Psychological aspects.

(3)

Aspects psychologiques.

(3)

Brand name products -- South Africa.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

(3)

Clothing trade.

(3)

Consumers -- Psychology.

(3)

Consumers -- South Africa.

(3)

Consumers' preferences.

(3)

Consumers, Black -- South Africa.

(3)

Direct marketing.

(3)

(3)

(3)

Marketing -- Gestion.

(3)

Marketing -- Mathematical models.

(3)

Marketingforschung.

(3)

New products -- Management.

(3)

Public relations.

(3)

(3)

Sales management.

(3)

Service industries -- Marketing.

(3)

Small business -- South Africa -- Management.

(3)

(3)

Success in business -- South Africa.

(3)

Verbraucherverhalten.

(3)

Advertising -- United States.

(2)

Advertising copy.

(2)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(2)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(2)

(2)

Brand name products -- Case studies.

(2)

Brand name products -- Forecasting.

(2)

Brand name products -- Marketing -- Management.

(2)

Brand name products -- Marketing.

(2)

Branding (Marketing) -- Case studies.

(2)

Branding (Marketing) -- Social aspects.

(2)

Business communication.

(2)

Business networks.

(2)

Career development.

(2)

Commercial art -- United States -- Marketing.

(2)

Commercial art.

(2)

Communication en marketing.

(2)

Communication in management.

(2)

Communication in marketing -- South Africa.

(2)

Comportement du consommateur.

(2)

(2)

Consumentengedrag.

(2)

Consumer behavior -- South Africa.

(2)

Consumer behavior -- United States.

(2)

Consumer behaviour.

(2)

Consumers -- Research -- South Africa.

(2)

(2)

(2)

Electronic commerce.

(2)

Entrepreneurship -- South Africa.

(2)

Export marketing -- Management -- Case studies.

(2)

Gestion d'entreprise.

(2)

Graphic arts -- United States -- Marketing.

(2)

Industrial design -- Management.

(2)

Industrial management -- South Africa.

(2)

International business enterprises.

(2)

Internationales Marketing.

(2)

(2)

Management -- South Africa.

(2)

(2)

(2)

Marketing -- Data processing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Recherche.

(2)

Marketing -- Technological innovations.

(2)

Marketing -- United States.

(2)

Marketing plan.

(2)

Marketing social.

(2)

Marketingmanagement.

(2)

(2)

Marktonderzoek.

(2)

Marques de commerce.

(2)

Mass media and business.

(2)

(2)

Merken (commercie)

(2)

(2)

Mobile commerce.

(2)

(2)

Neuromarketing.

(2)

New business enterprises -- Management.

(2)

Planification stratégique.

(2)

Productontwikkeling.

(2)

Produits de marque -- Gestion.

(2)

Produits de marque.

(2)

Public relations -- South Africa.

(2)

Shopping -- Psychological aspects.

(2)

(2)

Small business marketing.

(2)

Social marketing.

(2)

Social media -- Marketing.

(2)

Soziale Software.

(2)

Tourism -- Marketing.

(2)

Viral marketing.

(2)

AIGA journal of graphic design.

(1)

(1)

Added Value (Firm)

(1)

Administração de marketing.

(1)

Advertising -- Awards -- Europe.

(1)

Advertising -- Brand name products -- South Africa.

(1)

Advertising -- Fashion.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Textbooks.

(1)

Advertising agencies -- Management.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Awards -- Europe.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- United States.

(1)

Advertising campaigns.

(1)

Advertising layout and typography.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Anecdotes as Topic.

(1)

Animated films -- Authorship.

(1)

Animated television programs -- Authorship.

(1)

Architecture -- Economic aspects.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

Art galleries, Commercial -- South Africa -- Directories.

(1)

Art galleries, Commercial.

(1)

Artists -- South Africa -- Directories.

(1)

(1)

Arts -- Marketing.

(1)

Aspects sociaux.

(1)

(1)

Augmented reality -- Law and legislation -- United States.

(1)

Augmented reality -- Law and legislation.

(1)

Augmented reality -- Moral and ethical aspects.

(1)

(1)

Authenticity (Philosophy)

(1)

Authorship -- Marketing.

(1)

(1)

Automobiles -- Marketing.

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

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