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Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Direct marketing.

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

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Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Design services -- United States -- Marketing.

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

Available: Copies:

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

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Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

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DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.

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10.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

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11.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

12.

Foundations of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Foundations of marketing / Jobber, David, 1947-

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