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by 
Terre Blanche, M. J. (Martin J.)
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Books
Publication Date 
2006
Excerpt: 
Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)
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by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
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by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Execution. Ch. 19. Plan Execution -- pt. 4. Evaluation. Ch. 20. Plan Evaluation. Ch. 21. Marketing Research
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