Managing brand equity : capitalizing on the value of a brand name / Aaker, David A.

Ad value

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

-- Determining costs, budget and earned value -- Managing risk -- Closing the project -- Part III: People : the

accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in

management as a value-creation process-- Brand as a means of creating market value

understanding and defining your unique promise of value making a great first impression, mastering multimedia

/ Julie Hennessy -- Connecting marketing and finance via brand value / Bobby J. Calder -- Section four