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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing
Available: Copies:
2. 
Cover image for Television production handbook
Television production handbook
by 
Zettl, Herbert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1104/99025663-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/99025663-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/99025663-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Major Installations -- The Studio Control Room -- Program Control -- Image Control -- Audio Control
Available: Copies:
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Management -- South Africa.
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