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1. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
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4. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
exclusively for this book by Millward Brown, one of the largest business research institutions in the world
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Advertising -- Brand name products.
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Advertising -- Psychological aspects.
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Brand building -- Research -- South Africa
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Brand name products.
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