Strategic integrated communication

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Integrated organisational communication

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Crouch, touch, to not engage : the scrum between advertisers and PVR

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries