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13.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Excerpt:

Internet marketing.

Available: Copies:

14.

Cover image for e-Marketing in the South African context

e-Marketing in the South African context

by

Bothma, Neels.

Format:

Books

Publication Date

2015

Excerpt:

Internet marketing -- South Africa.

Available: Copies:

15.

Cover image for Social media explained : untangling the world's most misunderstood business trend

Social media explained : untangling the world's most misunderstood business trend

by

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

Marketing.

Available: Copies:

16.

You branding : reinventing your personal identity as a successful brand

by

Cijo, Mark, author.

Format:

Books

Publication Date

2014

Excerpt:

Internet marketing.

Available: Copies:

17.

Cover image for The best digital marketing campaigns in the world II

The best digital marketing campaigns in the world II

by

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

18.

Cover image for Mobile marketing : an hour a day

Mobile marketing : an hour a day

by

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

19.

Cover image for Professional practice for interior designers

Professional practice for interior designers

by

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Design services -- United States -- Marketing.

Available: Copies:

20.

Cover image for eMarketing : the essential guide to marketing in a digital world

eMarketing : the essential guide to marketing in a digital world

eMarketing : the essential guide to marketing in a digital world

by

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Available: Copies:

21.

Cover image for Marketing research

Marketing research

by

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Aaker, David A., author.

Available: Copies:

22.

Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Social aspects.

Available: Copies:

23.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

by

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Internet marketing.

Available: Copies:

24.

Cover image for What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

by

Bremner, Nicola.

Format:

Manuscript

Publication Date

2012

Excerpt:

Internet marketing -- South Africa -- Cape Town.

Available: Copies:

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Library: 1:VGCT

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Author

Chaffey, Dave, 1963- author.

(4)

Quirk eMarketing (Firm)

(4)

Stokes, Rob (eMarketing specialist)

(4)

Ellis-Chadwick, Fiona, author.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kotler, Philip, author.

(2)

Scott, David Meerman.

(2)

Setiawan, Iwan, author.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Tuten, Tracy L., 1967- author.

(2)

Aaker, David A.

(1)

Aaker, David A., author.

(1)

Adamson, Allen P.

(1)

Ahonen, Tomi T.

(1)

Anderson, Chris, 1961-

(1)

Atak, Mike, writer of introductory material.

(1)

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

Bester, Karel Marcell.

(1)

Blackwell, Roger D.

(1)

(1)

(1)

Bremner, Nicola.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Charlesworth, Alan, 1956-

(1)

Cijo, Mark, author.

(1)

Clow, Kenneth E.

(1)

(1)

Day, George S., author.

(1)

(1)

Dru, Jean-Marie.

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

(1)

Fenwick, Ian, 1949-

(1)

(1)

Gopaul, Melanie.

(1)

Jaffe, Joseph, 1970-

(1)

Knight, Hanne, author.

(1)

Kumar, V., 1957-

(1)

Kumar, V., 1957- author.

(1)

Leone, Robert P., author.

(1)

(1)

Mpendukana, Sibonile.

(1)

Ouwersloot, Hans.

(1)

Pasqua, Rachel.

(1)

Piotrowski, Christine M., 1947-

(1)

Qualman, Erik, 1972-

(1)

Rensburg, Ronél S.

(1)

Richardson, Paul, 1962-

(1)

Rowles, Daniel, author.

(1)

Ryan, Damian, author.

(1)

Sachs, Jonah, author.

(1)

Schaefer, Mark W.

(1)

Schmitt, Bernd.

(1)

Scott, David Meerman. New rules of marketing and PR.

(1)

Simonson, Alex.

(1)

Stephan, Kristina.

(1)

Stratten, Scott.

(1)

Swanepoel, Japie.

(1)

Vorster, Lizette, author.

(1)

(1)

Young, Antony, 1964-

(1)

Format

(45)

(3)

Item Category 1

Material Type

Language

(48)

Shelf Location

Publication Date

Subject

Internet marketing.

(29)

(7)

Communication in marketing.

(5)

(5)

Branding (Marketing)

(4)

(4)

Public relations.

(3)

(3)

(2)

Brand name products.

(2)

Electronic commerce.

(2)

Internet advertising.

(2)

Internet marketing -- Case studies.

(2)

Internet marketing -- South Africa.

(2)

(2)

Marketing -- Technological innovations.

(2)

Marketing research.

(2)

Marktforschung.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

Strategic planning.

(2)

Advertising -- Brand name products.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Technological innovations.

(1)

Advertising agencies.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Case studies.

(1)

Anecdotes as Topic.

(1)

(1)

Aspects psychologiques.

(1)

Aspects sociaux.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Brand name products -- Computer network resources.

(1)

Commerce électronique.

(1)

Commercial art.

(1)

(1)

Consumer behavior -- United States.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa.

(1)

Corporate image.

(1)

Creative ability in business.

(1)

Customer relations.

(1)

Demande de consommation.

(1)

Design services -- United States -- Marketing.

(1)

Entreprises -- Image.

(1)

(1)

(1)

Innovations technologiques.

(1)

Interactive marketing.

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

Internet marketing

(1)

Internet marketing -- Management.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- United States.

(1)

(1)

(1)

(1)

Market segmentation.

(1)

Marketing -- Management.

(1)

Marketing -- Social aspects.

(1)

Marketing research -- South Africa.

(1)

Marketingforschung.

(1)

(1)

Marktonderzoek.

(1)

Marques de commerce.

(1)

(1)

Mobile commerce.

(1)

(1)

(1)

Online social networks -- Economic aspects.

(1)

Online social networks.

(1)

Online-Marketing.

(1)

Personal Narratives as Topic.

(1)

Politique de l'entreprise.

(1)

Produits de marque.

(1)

Public relations -- South Africa.

(1)

(1)

Relationship marketing.

(1)

Relationsmarknadsföring.

(1)

Réseaux sociaux en ligne.

(1)

Sales promotion.

(1)

Service à la clientèle.

(1)

Small business marketing.

(1)

Social media -- Economic aspects.

(1)

Social media -- Marketing.

(1)

Social media -- South Africa.

(1)

Social networks.

(1)

(1)

Storytelling -- Psychological aspects.

(1)

Success in business.

(1)

Target marketing.

(1)

Technologies de l'information et de la communication.

(1)

(1)

Telemarketing -- South Africa.

(1)

(1)

(1)

Viral marketing.

(1)

Web sites -- Marketing.

(1)

Web sites -- South Africa -- Marketing.

(1)

Werbepsychologie.

(1)

(1)

Wirtschaftstheorie.

(1)

(1)

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