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37.

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

by

Shargey, Hayley Jade.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

38.

Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

by

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

39.

Cover image for Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

by

Oosthuizen, Chrisli.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

40.

Cover image for Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

by

Roriston, Delia.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

41.

Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

by

Almendro, Jennifer.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

42.

Cover image for From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

by

Stear, Erin.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

43.

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

by

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Excerpt:

consumers : a content analysis / Minnaar, Ninette.

Available: Copies:

44.

Cover image for Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

by

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Excerpt:

Marketing research.

Available: Copies:

45.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer research.

Available: Copies:

46.

Cover image for Socialnomics : how social media transforms the way we live and do business

Socialnomics : how social media transforms the way we live and do business

by

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

for consumers to obtain; Learn how successful businesses are connecting with consumers like never

Available: Copies:

47.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing research.

Available: Copies:

48.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- Research.

Available: Copies:

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Library: VEGA Cape Town

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Independent Institute of Education. Vega School

(2)

Kanuk, Leslie Lazar.

(2)

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(2)

Wisenblit, Joseph.

(2)

Almendro, Jennifer.

(1)

Beverland, Michael, author.

(1)

Bond, Jonathan, 1957-

(1)

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(1)

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(1)

Burger, Wouter.

(1)

Cankurtaran, Pinar, author.

(1)

Choi, Tsan-Ming, editor.

(1)

De Kock, Kaitlin.

(1)

Dobscha, Susan, editor.

(1)

Du Plessis, Erik.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Forbay, Rosland

(1)

(1)

Hanover, Dan, 1973- author.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Khumalo, Philani.

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Kirshenbaum, Richard, 1961-

(1)

Lindström, Martin, 1970-

(1)

Millward Brown (Firm)

(1)

Minnaar, Ninette.

(1)

Mpendukana, Sibonile.

(1)

Oosthuizen, Chrisli.

(1)

Qualman, Erik, 1972-

(1)

Roberts, Kevin, 1949-

(1)

Roriston, Delia.

(1)

Rousseau, Deon.

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Schiffman, Leon G. (DE-588)154336181

(1)

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(1)

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(1)

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Subject

Consumer behavior.

(7)

Branding (Marketing)

(6)

Consumers -- Research.

(6)

Marketing research.

(5)

Motivation research (Marketing)

(4)

Advertising -- Brand name products.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Brand name products.

(2)

Consumers -- Research -- South Africa.

(2)

Consumers' preferences.

(2)

Internet marketing.

(2)

(2)

Target marketing.

(2)

(2)

Advertising -- Cosmetics.

(1)

Advertising -- Research.

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Advertising campaigns -- United States.

(1)

Advertising campaigns.

(1)

(1)

Agences de publicité -- États-Unis.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand sensory marketing -- Research

(1)

Business names.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Choice Behavior.

(1)

Communication in marketing.

(1)

Consommateurs -- Préférences.

(1)

Consumer Participation.

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa.

(1)

Consumers, Black.

(1)

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Customer services -- Management.

(1)

(1)

Electronic commerce.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Fashion merchandising.

(1)

(1)

(1)

Human information processing -- Research.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Konsumentenverhalten.

(1)

(1)

(1)

(1)

Marketing -- Sex differences.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa.

(1)

Marktpsychologie.

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

Neuromarketing -- South Africa.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Public Relations.

(1)

Publicité - Aspect psychologique.

(1)

Publicité - Recherche.

(1)

Publicité -- Aspect psychologique.

(1)

Publicité -- Recherche.

(1)

Reality television programs.

(1)

Reclame-industrie.

(1)

(1)

Relationship marketing.

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Senses and sensation.

(1)

(1)

Social media -- South Africa.

(1)

(1)

Social networks.

(1)

(1)

(1)

(1)

Verbraucherverhalten.

(1)

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Women consumers.

(1)

Young consumers.

(1)

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