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13. 
Cover image for Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
the topics of strategy development and execution in this new business climate into three intermixed
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14. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Mix. Product Strategy. New Product Planning and Development. Integrated Marketing Communications
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15. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
management and new-product development -- Place and development of channel systems -- Logistics and
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