: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People

Interactive narratives and transmedia storytelling : creating immersive stories across new media

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

and experiences, and public relations -- Managing digital communications: online, social media, and

Digital media.

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

Digital media -- Law and legislation -- South Africa.

PHOTOGRAPHY -- Techniques -- Digital (see also COMPUTERS -- Digital Media -- Photography)

The best digital marketing campaigns in the world II / Ryan, Damian, author.

growth of digital media and integrated advertising campaigns. Interviews with leading practitioners