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1. 
Cover image for Brand management : A South African Perspective
Brand management : A South African Perspective
Brand management : A South African Perspective
by 
Cunningham, Nicole author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand management : A South African Perspective/ Cunningham, Nicole author.
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2. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
3. 
Cover image for Brand activism from purpose to action
Brand activism from purpose to action
by 
Sarkar, Christian, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Brand activism from purpose to action / Sarkar, Christian, author.
Available: Copies:
4. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
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7. 
Cover image for Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-
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8. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
The new strategic brand management : creating and sustaining brand equity long term / Kapferer
Available: Copies:
9. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
10. 
Cover image for U R a brand : how smart people brand themselves for business success
U R a brand : how smart people brand themselves for business success
by 
Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format: 
Books
Publication Date 
2005
Excerpt: 
U R a brand : how smart people brand themselves for business success / Kaputa, Catherine, 1948-
Available: Copies:
12. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Brand storytelling : put customers at the heart of your brand story / Rodriguez, Miri, author.
Available: Copies:
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Affinity Advertising and Publishing.
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