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000000000000IIE

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Direct marketing.

Available: Copies:

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.

Available: Copies:

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

Foundations of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Foundations of marketing / Jobber, David, 1947-

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- The creative side of advertising -- Copywriting -- Design and production -- Direct-response marketing

Available: Copies:

10.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct

Available: Copies:

11.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

The McGraw-Hill/Irwin series in marketing

Available: Copies:

12.

Ogilvy on advertising

Ogilvy, David, 1911-1999.

Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html

Format:

Books

Publication Date

1985 1983

Excerpt:

-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with

Available: Copies:

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