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13.

Design studies : theory and research in graphic design

Bennett, Audrey.

Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html
Table of contents http://swbplus.bsz-bw.de/bsz256899673inh.pdf
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html
Cover http://swbplus.bsz-bw.de/bsz256899673cov.htm

Format:

Books

Publication Date

2006

Excerpt:

Design studies : theory and research in graphic design / Bennett, Audrey.

Available: Copies:

14.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

advertising, marketing, publicity, and research. Case studies of successful brands that are now household

Available: Copies:

15.

Marketing magic : success stories from South Africas's top marketers

Dorrian, A. P. (A. Paul)

Format:

Books

Publication Date

1998

Excerpt:

Practical segmentation World-class advertising Innovative sales and marketing World-class service

Available: Copies:

16.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information

Available: Copies:

17.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

Truth, lies, and advertising : the art of account planning / Steel, Jon.

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