by
Cunningham, Nicole author.
Format:
Books
Publication Date
2021
Excerpt:
Brand management : A South African Perspective/ Cunningham, Nicole author.
by
Beverland, Michael, author.
Format:
Books
Publication Date
2021
Excerpt:
Brand management : co-creating meaningful brands / Beverland, Michael, author.
by
Sarkar, Christian, author.
Format:
Books
Publication Date
2020
Excerpt:
Brand activism from purpose to action / Sarkar, Christian, author.
by
Beverland, Michael, author.
Format:
Books
Publication Date
2018
Excerpt:
Brand management : co-creating meaningful brands / Beverland, Michael, author.
by
Keller, Kevin Lane, 1956-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2012
Excerpt:
Strategic brand management : a European perspective / Keller, Kevin Lane, 1956-
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
Marketing communications : a brand narrative approach / Dahlén, Micael.
by
Heding, Tilde.
Format:
Books
Publication Date
2009
Excerpt:
Brand management : research, theory and practice / Heding, Tilde.
by
Wipperfürth, Alex.
Format:
Books
Publication Date
2005
Excerpt:
Brand hijack : marketing without marketing / Wipperfürth, Alex.
by
Withers, Neil Ian.
Format:
Manuscript
Publication Date
2015
Excerpt:
Leveraging customer service to build brand equity / Withers, Neil Ian.
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
by
Mashori, Letlhogonolo.
Format:
Manuscript
Publication Date
2016
Excerpt:
The importance of internal communication within organisations towards building brand identity /
by
Gape, Kenaleone.
Format:
Manuscript
Publication Date
2015
Excerpt:
An investigation of brand names as product names in the South African context / Gape, Kenaleone.
Limit Search Results
Narrowed by:


