Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures

Marketing management / Kotler, Philip, author.

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

Marketing.

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark

The best digital marketing campaigns in the world II / Ryan, Damian, author.

marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising

Mobile marketing : an hour a day / Pasqua, Rachel.

, raising finance, sales and marketing, and the small business management skills needed to run a creative