-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

Business enterprises -- Finance -- Problems, exercises, etc.

Management is a detailed and comprehensive introduction to commercial and business risk for students and risk

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

explanations of the marketing principles in a business. A number of fundamental aspects of marketing are

1.OverView of Strategic marketing -- 2.Ananlysis of the external marketing or business environment

International business / Collinson, Simon, author.

Exploring strategy : text and cases / Whittington, Richard, 1958- author.

Managerial economics and strategy / Brander, James A., author.

-to-one marketing and mass customisation -- Business-to-business marketing -- Stakeholders in relationship marketing

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

BABOK : a guide to the business analysis body of knowledge / International Institute of Business