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13. 
Cover image for Introduction to marketing
Introduction to marketing
Introduction to marketing
by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
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Format: 
Books
Publication Date 
2014
Excerpt: 
research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7
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14. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
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Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
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