Technological innovations -- Economic aspects -- Textbooks.

soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes

This popular textbook introduces students to contemporary brand management and innovation with a

and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on

entrepreneur -- Part B. The entrepreneurial process. Creativity and innovation -- The window of opportunity

positioning -- Strategy, resources and capabilities -- Strategy and innovation -- Strategy: make or buy

strategy -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and

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environment for entrepreneurship -- Part 2: Initiating entrepreneurial ventures. Innovation : the creative

-- Chapter 9: Managing change -- culture, innovation and technology -- Chapter 10: Managing diversity