New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity

studies highlight challenges faced in the digital world, including implications for reputation management

Mental illness -- South Africa -- Case studies.

professionals and case study examples from a range of brands including Nielsen and the Met Office, it also

criminological theory provides instructors a flexible alternative to larger texts. Case studies examine offender

data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies

case studies and examples using current data to highlight the practical application of relevant theory

with case studies, helps students make sense of a complex world in transition and explains how

poverty. Fully interdisciplinary in approach, the book is also supplemented with case studies, discussion

followed by in-depth illustrations of approaches, methods and tools, and case studies, this book will be

Marketing research -- Case studies.

Communication in organizations -- United States -- Case studies.