Mass media -- Social aspects.

Digital media -- Social aspects.

Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy

Communication -- Social aspects.

Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of

-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18

and social media -- Artificial intelligence in communication technologies: contemporary practices and

cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

Mass media -- Social aspects -- United States.

, Chapter 15: Internet and Social Media as Research Tools for Evidence-based Practice, Chapter 16: Research

Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake

YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television