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13. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
International business enterprises -- Case studies.
Available: Copies:
14. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
15. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
16. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business planning.
Available: Copies:
17. 
Cover image for BABOK : a guide to the business analysis body of knowledge
BABOK : a guide to the business analysis body of knowledge
BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
BABOK : a guide to the business analysis body of knowledge / International Institute of Business
Available: Copies:
18. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with
Available: Copies:
19. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
Available: Copies:
20. 
Cover image for An introduction to enterprise architecture
An introduction to enterprise architecture
by 
Bernard, Scott A., author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business enterprises -- Computer network resources.
Available: Copies:
21. 
Cover image for Management principles : a contemporary edition for Africa.
Management principles : a contemporary edition for Africa.
by 
Ngambi, Hellicy Chakosamoto.
Format: 
Books
Publication Date 
2011
Excerpt: 
to face. As a response to the increasing complexity of the business environment, this book deals with
Available: Copies:
22. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Information Systems Development is key to business strategy -- brief history of Information Systems
Available: Copies:
23. 
Cover image for International entrepreneur$hip : starting, developing, and managing a global venture
International entrepreneur$hip : starting, developing, and managing a global venture
by 
Hisrich, Robert D.
Format: 
Books
Publication Date 
2010
Excerpt: 
International business enterprises -- Case studies.
Available: Copies:
24. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander, author.
Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm
Format: 
Books
Publication Date 
2010
Excerpt: 
Business model generation : a handbook for visionaries, game changers, and challengers /
Available: Copies:
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