on for search engines---and customers -- Optimize content types and tone -- SEO and content strategy

search engines -- Introduction -- The big three -- Advanced searching -- Meta search engines -- Comparing

-- 14. Search engines : Google ; PubMed search engine ; Future trends -- 15. Evidence based medicine and

of the approach -- Search engines -- Boolean searches -- Hypothesis-testing -- Secondary versus

project -- Yahoo directory -- Registering with search engines -- Rising up in the search rankings

-- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing

Sect. 1. How to Play (and Win!) the Search Engine Game -- 1. Anatomy of a Search Engine -- 2. Pay

Search engine society / Halavais, Alexander M. Campbell.

Search user interfaces / Hearst, Marti.

The findability formula : the easy, non-technical approach to search engine marketing / Lutze

Covers hardware, software, servers, e-mail, search engines, online shopping and auctions, resources

Internet research skills : how to do your literature search and find research information online /