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13.

Cover image for Advertising copywriting

Advertising copywriting

by

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1999

Excerpt:

Advertising copywriting / Burton, Philip Ward, 1910-

Available: Copies:

14.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

15.

Cover image for Advertising now.print

Advertising now.print

Advertising now.print

by

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Excerpt:

Advertising now.print / Wiedemann, Julius.

Available: Copies:

16.

Cover image for Advertising & promotion.

Advertising & promotion.

Advertising & promotion.

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Advertising & promotion. Hackley, Christopher E., author.

Available: Copies:

17.

Cover image for The advertising handbook

The advertising handbook

by

Powell, Helen.

Format:

Books

Publication Date

2009

Excerpt:

Brierley, Sean, 1966-. Advertising handbook.

Available: Copies:

18.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

19.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

20.

Cover image for Advertising for dummies

Advertising for dummies

by

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Excerpt:

Advertising for dummies / Dahl, Gary.

Available: Copies:

21.

Cover image for Advertising now! Online

Advertising now! Online

by

Wiedermann, Julius.

Format:

Books

Publication Date

2006

Excerpt:

Advertising now! Online / Wiedermann, Julius.

Available: Copies:

22.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Art and advertising / Gibbons, Joan.

Available: Copies:

23.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

24.

Cover image for Photography in advertising

Photography in advertising

by

Eriksson, Peer.

Format:

Books

Publication Date

2004

Excerpt:

Photography in advertising / Eriksson, Peer.

Available: Copies:

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Shelf Location: On-Shelf Student

Access Level

Author

Affinity Advertising and Publishing.

(16)

Independent Institute of Education. Vega School of Brand Leadership.

(11)

Kotler, Philip.

(11)

Arens, William F.

(8)

Belch, George E. (George Edward), 1951-

(8)

Shimp, Terence A.

(8)

McDonald, Malcolm.

(7)

Belch, Michael A.

(6)

Heller, Steven.

(6)

(6)

Advertising Media Association of South Africa.

(5)

Cateora, Philip R.

(5)

(4)

Bowen, John (John T.), 1948-

(4)

Branston, Gill.

(4)

Clow, Kenneth E.

(4)

Drewniany, Bonnie L.

(4)

Graham, John L.

(4)

Makens, James C.

(4)

(4)

Semenik, Richard J.

(4)

(4)

(4)

Tuten, Tracy L., 1967- author.

(4)

Aitchison, Jim.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

Armstrong, Gary (Gary M.)

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

(3)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

(3)

Brierley, Sean, 1966-

(3)

(3)

Duncan, Tom (Thomas R.)

(3)

(3)

Heimann, Jim, 1948-

(3)

Institute of Marketing.

(3)

Jewler, A. Jerome.

(3)

Koekemoer, Ludi.

(3)

Kotler, Philip, author.

(3)

Lindström, Martin, 1970-

(3)

McAdams, Katherine C.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

Rivkin, Steve, 1947-

(3)

Roberts, Kevin, 1949-

(3)

Smith, Ronald D., 1948-

(3)

Solomon, Michael R., author.

(3)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Bendinger, Bruce.

(2)

Berger, Arthur Asa, 1933-

(2)

Bhargava, Rohit.

(2)

Brott, Armin A.

(2)

Burnett, John, 1944-

(2)

Burtenshaw, Ken.

(2)

Butterfield, Leslie, 1952-

(2)

Christians, Clifford G.

(2)

Cravens, David W.

(2)

Deitel, Harvey M., 1945-

(2)

Deitel, Paul J.

(2)

Du Plessis, Erik.

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Fearn-Banks, Kathleen.

(2)

Felton, George, 1947-

(2)

Fennis, Bob Michaël, 1968-

(2)

Geldenhuys, P. (Pieter)

(2)

Gerstman, Richard.

(2)

Gordon, David, 1935-

(2)

(2)

(2)

Hackley, Christopher E.

(2)

Hansen, Anders, 1957-

(2)

Haynes, Jim, 1937-

(2)

Heath, Joseph, 1967-

(2)

(2)

Hollis, Richard.

(2)

(2)

Hutt, Michael D.

(2)

Institute of Practitioners in Advertising.

(2)

Jones, John Philip.

(2)

(2)

Keller, Kevin Lane, 1956-

(2)

Kellogg School of Management.

(2)

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lane, W. Ronald, 1940-

(2)

(2)

Levinson, Jay Conrad.

(2)

(2)

Marsh, Charles, 1955-

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Mersham, G. M. (Gary Malcolm), 1949-

(2)

Meyers, Herbert M.

(2)

Mooij, Marieke K. de, 1943-

(2)

Morgan, Adam, 1969-

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Morrison, Alastair M.

(2)

Mueller, Barbara, 1958-

(2)

Muller, Gordon, 1952-

(2)

(2)

(2)

Quirk eMarketing (Firm)

(2)

(2)

Roman, Kenneth.

(2)

Rossiter, John R.

(2)

Russell, Thomas, 1941-

(2)

Schaeffler, Jimmy.

(2)

Seitel, Fraser P.

(2)

(2)

Short, Bonnie Poovey.

(2)

Silverman, George, 1942-

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

Stokes, Rob (eMarketing specialist)

(2)

Stroebe, Wolfgang.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Sutherland, Max.

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

(2)

Van Heerden, Neels, 1957-

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

Wheeler, Alina.

(2)

Yopp, Jan Johnson.

(2)

Young, Antony, 1964-

(2)

(2)

Aaker, David A.

(1)

Abbey, James R.

(1)

(1)

Adams, Rob, 1959-

(1)

Affinity Advertising & Publishing

(1)

Affinity Advertising & Publishing.

(1)

Affirnity Advertising and Publishing

(1)

Alexander, Janet E.

(1)

Allen, Kathleen R.

(1)

Alozie, Emmanuel C.

(1)

Alter, Gidon Hillel.

(1)

Altstiel, Tom. Advertising strategy.

(1)

American Hotel & Motel Association. Educational Institute.

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

Andrews, J. Craig, author.

(1)

Angelopoulo, G. C.

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Angelopulo, G.C

(1)

(1)

Applied Econometrics Association.

(1)

Arens William F.

(1)

Argenti, Paul A.

(1)

Armstrong, Gary.

(1)

Armstrong, John A.

(1)

Armstrong, Jon Scott, 1937-

(1)

Armstrong, Steven.

(1)

Ashworth, Chris.

(1)

Association of Advertising Agencies (South Africa).

(1)

Atkin, Charles K.

(1)

Badillo, Patrick-Yves editor.

(1)

Badillo, Patrick-Yves.

(1)

Baines, Paul, 1973-

(1)

Balasubramanian, Sridhar, author.

(1)

Ballance, Georgette.

(1)

(1)

Banasiewicz, Andrew D.

(1)

(1)

Baptiste, Annie.

(1)

Barker, Rachel, 1958-

(1)

Barker, Rachel, 1958- editor.

(1)

Barnard, Wilhemina.

(1)

Baron, Roger B.

(1)

Barrett, Neil, 1962- Advertising on the Internet.

(1)

(1)

Baskerville, David.

(1)

Baskerville, Tim.

(1)

(1)

Beard, Adrian, 1951-

(1)

Beauchamp, Tom L.

(1)

Belasen, Alan T., 1951-

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Belk, Russell W.

(1)

Bellman, Steven.

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

(1)

Bennett, Audrey.

(1)

Format

(708)

(22)

Electronic Resources

(18)

(5)

(2)

Item Category 1

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Prescribed Books

Recommended Books

Reference Books

Material Type

Audio-visual Material

Developer Books

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(749)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Publication Date

Subject

(146)

(90)

Communication in marketing.

(46)

Branding (Marketing)

(37)

Marketing -- Management.

(34)

Internet marketing.

(32)

Brand name products.

(29)

Sales promotion.

(29)

(24)

Advertising -- Brand name products.

(23)

Commercial art.

(22)

Advertising -- South Africa.

(21)

Advertising copy.

(21)

(21)

Internet advertising.

(19)

Public relations.

(19)

Brand name products -- South Africa.

(18)

Advertising -- Psychological aspects.

(15)

(15)

Marketing -- South Africa.

(13)

Advertising campaigns.

(12)

Advertising media planning.

(12)

Consumer behavior.

(12)

Corporations -- South Africa.

(11)

Export marketing.

(11)

(11)

Tourism -- Marketing.

(11)

(11)

Electronic commerce.

(10)

Hospitality industry -- Marketing.

(10)

(10)

(9)

Advertising -- Research.

(8)

Advertising -- Social aspects.

(8)

Advertising layout and typography.

(8)

Branding (Marketing) -- South Africa.

(8)

Direct marketing.

(8)

Entrepreneurship.

(8)

(8)

Trademarks -- South Africa.

(8)

(7)

Advertising -- Handbooks, manuals, etc.

(7)

Consumers' preferences -- South Africa.

(7)

(7)

(7)

Marketing -- Planning.

(7)

Mass media -- Moral and ethical aspects.

(7)

Mass media -- South Africa.

(7)

Small business -- Management.

(7)

Strategic planning.

(7)

(7)

Advertising -- Awards -- South Africa.

(6)

Brand name products -- Management.

(6)

Consumers -- Attitudes.

(6)

Consumers' preferences.

(6)

(6)

International business enterprises.

(6)

Marketing -- South Africa -- Management.

(6)

Product management.

(6)

(6)

Tourisme -- Marketing.

(6)

Word-of-mouth advertising.

(6)

Advertising media planning -- South Africa.

(5)

Brand name products -- Marketing -- Management.

(5)

Business writing.

(5)

Communication in management.

(5)

Grafische vormgeving.

(5)

Intercultural communication.

(5)

(5)

(5)

Mass media and business -- South Africa.

(5)

New business enterprises -- Management.

(5)

Public relations -- Authorship.

(5)

Aufsatzsammlung.

(4)

Business communication.

(4)

(4)

(4)

Consumers -- Psychology.

(4)

Creative ability in business.

(4)

Customer relations.

(4)

English language -- Business English -- Problems, exercises, etc.

(4)

Graphic design (Typography)

(4)

Internet marketing -- Case studies.

(4)

Layout (Printing)

(4)

Market segmentation.

(4)

Marketing -- Management -- Case studies.

(4)

Marketing -- Social aspects.

(4)

Mass media and business.

(4)

Relationship marketing.

(4)

Senses and sensation.

(4)

Success in business.

(4)

(4)

(4)

(4)

Web sites -- Design.

(4)

Women in mass media.

(4)

Advertising -- Case studies.

(3)

Advertising -- Management.

(3)

Advertising -- United States -- History -- 20th century.

(3)

Advertising -- United States.

(3)

Advertising agencies.

(3)

Advertising and children -- United States.

(3)

Advertising copy -- Handbooks, manuals, etc.

(3)

Advertising laws -- South Africa.

(3)

Application software -- Development.

(3)

Art publicitaire.

(3)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business enterprises -- Computer networks.

(3)

Business names.

(3)

Commercial art -- Europe.

(3)

Commercial art -- History.

(3)

Commercial art -- Technique.

(3)

Communication in organizations.

(3)

Communication in politics -- United States.

(3)

Communication in politics.

(3)

Communication, International.

(3)

(3)

Corporate culture.

(3)

(3)

Empresas internacionales.

(3)

Graphic arts -- History.

(3)

Handbooks and manuals.

(3)

(3)

(3)

(3)

Marketing -- Case studies.

(3)

Marketing -- Psychological aspects.

(3)

Marketing research.

(3)

Marktforschung.

(3)

Mass media -- Audiences.

(3)

Mass media -- Authorship.

(3)

Mass media -- Political aspects.

(3)

Mass media -- United States.

(3)

(3)

Mobile commerce.

(3)

(3)

Online social networks -- Economic aspects.

(3)

Online social networks.

(3)

Political campaigns -- United States.

(3)

Positioning (Advertising)

(3)

Produits de marque.

(3)

Public relations -- Management.

(3)

(3)

Relations publiques.

(3)

Small business marketing.

(3)

Target marketing.

(3)

(3)

Trademarks -- Design.

(3)

Visual communication.

(3)

Werbepsychologie.

(3)

Accueil (Tourisme) -- Marketing.

(2)

Administración de mercadeo.

(2)

Advertising -- Audio-visual equipment.

(2)

Advertising -- Australia -- Periodicals.

(2)

Advertising -- Awards -- Europe.

(2)

Advertising -- Cross-cultural studies.

(2)

Advertising -- Design.

(2)

Advertising -- Europe -- Design.

(2)

Advertising -- Language.

(2)

Advertising -- Pictorial works.

(2)

Advertising -- Textbooks.

(2)

Advertising -- Vocational guidance.

(2)

Advertising as Topic.

(2)

Advertising campaigns -- Awards -- Europe.

(2)

Advertising campaigns -- Case studies.

(2)

Advertising, Newspaper -- Awards -- South Africa.

(2)

Android (Electronic resource)

(2)

Art and industry.

(2)

Art et industrie.

(2)

(2)

Authenticity (Philosophy)

(2)

BUSINESS & ECONOMICS -- Marketing -- General.

(2)

Bars (Drinking establishments)

(2)

(2)

Business ethics.

(2)

Business report writing -- Problems, exercises, etc.

(2)

Business writing -- Problems, exercises, etc.

(2)

Campagnes publicitaires -- Cas, Études de.

(2)

(2)

(2)

(2)

Child consumers -- United States.

(2)

Commerce électronique.

(2)

Commercial art -- Awards -- Europe.

(2)

Commercial art -- Awards.

(2)

Commercial art -- United States -- History -- 20th century.

(2)

Commercial art -- United States -- Periodicals.

(2)

Commercial art -- United States -- Pictorial works.

(2)

Communicatiemiddelen.

(2)

Communication visuelle.

(2)

Consumer behavior -- Cross-cultural studies.

(2)

Consumer behavior -- South Africa.

(2)

Consumption (Economics) -- Social aspects.

(2)

(2)

Corporate culture -- Case studies.

(2)

Counterculture.

(2)

Crisis management -- Case studies.

(2)

Customer relations -- Management.

(2)

Decision making -- Psychological aspects.

(2)

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