The consumer decision journey of a Varsity College student the moment of truth

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

A Reflexive Inquiry into Gender Research Towards a New Paradigm of Knowledge Production & Exploring New Frontiers of Gender Research in Southern Africa.

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

The effects of representation of xenophobia on the Sowetan newspaper brand

Creating shared value and brand sustainability : a South African advertising industry analysis