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13. 
Cover image for What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
by 
Malan, Philippus.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
What are we really buying, product or experience? : an exploration of sensory marketing tactics
Available: Copies:
14. 
Cover image for The elements of user experience : user-centered design for the Web and beyond
The elements of user experience : user-centered design for the Web and beyond
The elements of user experience : user-centered design for the Web and beyond
by 
Garrett, Jesse James, author, illustrator.
Format: 
Regular print
Publication Date 
2011
Excerpt: 
The elements of user experience : user-centered design for the Web and beyond / Garrett, Jesse
Available: Copies:
15. 
Cover image for Joël Desgrippes and Marc Gobé on the emotional brand experience
Joël Desgrippes and Marc Gobé on the emotional brand experience
Joël Desgrippes and Marc Gobé on the emotional brand experience
by 
Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Joël Desgrippes and Marc Gobé on the emotional brand experience / Desgrippes, Joël.
Available: Copies:
16. 
Cover image for Experience the message : how experiential marketing is changing the brand world
Experience the message : how experiential marketing is changing the brand world
Experience the message : how experiential marketing is changing the brand world
by 
Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Experience the message : how experiential marketing is changing the brand world / Lenderman, Max.
Available: Copies:
17. 
Cover image for Tourism in the new South Africa : social responsibility and the tourist experience
Tourism in the new South Africa : social responsibility and the tourist experience
by 
Allen, Garth.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0627/2005295251-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0627/2005295251-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0627/2005295251-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Tourism in the new South Africa : social responsibility and the tourist experience / Allen, Garth.
Available: Copies:
20. 
Cover image for Marketing strategy & management
Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
: prioritizing the consumer experience -- Leadership : who is steering this ship? -- Establishing and
Available: Copies:
21. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
experience as award-winning experts in creative advertising, this new edition offers real-world insights on
Available: Copies:
22. 
Cover image for Breakthrough community change : a guide to creating common agendas that change everything
Breakthrough community change : a guide to creating common agendas that change everything
Breakthrough community change : a guide to creating common agendas that change everything
by 
Born, Paul, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
experience of the problem. Readers will learn how to create a community plan, measure impact, and engage
Available: Copies:
23. 
Cover image for Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
by 
Rogers, Yvonne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
studies, Interaction Design will also prove to be indispensable for interaction design and user experience
Available: Copies:
24. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
storytelling: when to use your secret weapon -- Immersive storytelling: exploring the story experience -- Your
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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