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13. 
Cover image for Exploring public relations
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
technologies on PR as well as updated case studies and examples throughout the book to engage students of this
Available: Copies:
14. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
PR.
Available: Copies:
16. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communications? -- Where Should the Function Report? -- Working Strategically with External PR and Communication
Available: Copies:
17. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR
Available: Copies:
18. 
Cover image for How to set up & run a fashion label
by 
Meadows, Toby.
Format: 
Books
Publication Date 
2012
Excerpt: 
you also need to know about business – from marketing and PR to manufacturing your collection, and
Available: Copies:
19. 
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2011 2010 2007
Excerpt: 
PR.
Available: Copies:
20. 
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go
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21. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
Available: Copies:
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