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13. 
Cover image for Introduction to teaching : making a difference in student learning
by 
Hall, Gene E., 1941- author.
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
-- Addressing learners' individual needs -- The social context of schools -- Families and communities. Part II
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14. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
Available: Copies:
15. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
developments in the fields of social and consumer psychology. Key questions covered in the volume include
Available: Copies:
16. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
Available: Copies:
17. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
18. 
Cover image for International management : culture, strategy, and behavior
by 
Luthans, Fred.
Format: 
Books
Publication Date 
2015
Excerpt: 
International management : culture, strategy, and behavior / Luthans, Fred.
Available: Copies:
19. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
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20. 
Cover image for Social psychology.
by 
Baron, Robert A., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social psychology. Baron, Robert A., author.
Available: Copies:
21. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
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22. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
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23. 
Cover image for The design of everyday things
by 
Norman, Donald A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
classification of slips; The classification of mistakes; Social and institutional pressures; Reporting error
Available: Copies:
24. 
Cover image for Social psychology : international edition
by 
Baron, Robert A.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social psychology : international edition / Baron, Robert A.
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