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13.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Available: Copies:

14.

Successful event management : a practical handbook

Shone, Anton.

Format:

Books

Publication Date

2010

Excerpt:

Special events -- Planning.

Available: Copies:

15.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution

Available: Copies:

16.

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

Social media -- Marketing.

Available: Copies:

17.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

planning : top-down, bottom-up, and IMC -- Planning media strategy : finding links to the market

Available: Copies:

18.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

Available: Copies:

19.

Management and cost accounting

Drury, Colin.

Format:

Books

Publication Date

2004

Excerpt:

decisions: 2 -- Pt. 4. Information for planning, control and performance measurement -- The budgeting

Available: Copies:

20.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

21.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media

Available: Copies:

22.

(D)urban vortex : South African city in transition

Freund, Bill.

Inhaltsverzeichnis

Format:

Books

Publication Date

2002

Excerpt:

Durban Metropolitan Area (South Africa) -- Social conditions.

Available: Copies:

23.

Controversies in American politics and society

McKay, David H.

Format:

Books

Publication Date

2002

Excerpt:

United States -- Social policy -- 1993-

Available: Copies:

24.

Management principles : a contemporary edition for Africa

Brevis, Tersia, 1967-

Format:

Books

Publication Date

2002

Excerpt:

-- Managing in a changing environment -- pt. 2. Planning. Planning: an overview -- Strategic planning -- Goal

Available: Copies:

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