The media handbook : a complete guide to advertising media selection, planning, research, and

Communicating for results : a Canadian student's guide / Meyer, Carolyn, 1962- author.

Effective business communication in organisations : preparing messages that communicate / Fielding

Marketing communication : an integrated approach / Koekemoer, Ludi.

-- Quality culture: changing hearts, minds, and attitudes -- Strategic management: planning and execution for

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

-- Motivation and communication -- Learner management -- The role of instructional leadership in effective

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

administrative support function -- The basics of communication -- Written communication -- Electronic

relationship management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

; Planning the sales call is a must! ; Carefully select which sales presentation method to use ; Begin your