: the airline industry -- 4. Corporate social responsibility : South African Breweries -- 5. General

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

-- Building a Marketing Plan : -- Building a Bootstrap Marketing Plan -- Creative Use of Advertising and

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.

Communication in marketing.

Mobile marketing : an hour a day / Pasqua, Rachel.

suppliers -- Social, economic, political and developmental implications -- Making a start and planning the

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and