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13.
Services marketing
by
Kurtz, David L., 1941-
Format:
Books
Publication Date
1998
Excerpt:
Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use
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Bruch, Heike.
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Hartley, Robert F., 1927- Marketing mistakes.
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Kurtz, David L., 1941-
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Personnel management.
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Accueil (Tourisme) -- Marketing.
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Planification stratégique.
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Teams in the workplace.
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