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1141.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

by

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

1142.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

1143.

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

by

Denny, Lincon.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

1144.

Cover image for Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

1145.

Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

by

Almendro, Jennifer.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

1146.

Cover image for Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

1147.

Cover image for Managing customer relationships : a strategic framework

Managing customer relationships : a strategic framework

by

Peppers, Don.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

1148.

Cover image for Interpreting consumer choice : the behavioral perspective model

Interpreting consumer choice : the behavioral perspective model

by

Foxall, G. R.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences.

Available: Copies:

1149.

Cover image for The psychology of marketing : cross-cultural perspectives

The psychology of marketing : cross-cultural perspectives

by

Raab, Gerhard.

Format:

Books

Publication Date

2010

Excerpt:

Consumer's preferences -- Cross-cultural studies.

Available: Copies:

1150.

Cover image for Intermediate microeconomics : a modern approach

Intermediate microeconomics : a modern approach

by

Varian, Hal R.

Format:

Books

Publication Date

2010

Excerpt:

preference -- Slutsky equation -- Buying and selling -- Intertemporal choice -- Asset markets -- Uncertainty

Available: Copies:

1151.

Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

1152.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry

Available: Copies:

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Affinity Advertising and Publishing.

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Kirk, Tristain.

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Makhanya, Nomfundo.

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Morales, Emilio, 1969-

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Consumers' preferences -- South Africa.

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Consumers' preferences.

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Brand name products -- South Africa.

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Branding (Marketing)

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Trademarks -- South Africa.

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Brand name products.

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Consumer behavior.

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Consumer behavior -- South Africa.

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Consumers -- Research.

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Corporations -- South Africa.

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Advertising -- Brand name products.

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Advertising and children -- South Africa.

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Advertising and mothers -- South Africa.

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Brand choice -- Cuba.

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Brand choice -- South Africa.

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(1)

Child consumers.

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Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

(1)

Consumer behavior -- Psychological aspects.

(1)

Consumer's preferences -- Cross-cultural studies.

(1)

Consumers -- Attitudes.

(1)

Consumers' preferences -- Cuba.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

(1)

Customer relations -- Management.

(1)

(1)

Fast food restaurants -- South Africa.

(1)

Information storage and retrieval systems -- Marketing.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

Marketing -- Cuba.

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Marketing -- Psychological aspects.

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Marketing research.

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Microeconomics.

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Natural foods -- Marketing.

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