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1.
Eating the big fish : how challenger brands can compete against brand leaders
by
Morgan, Adam, 1969-
Format:
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Publication Date
2009
Excerpt:
Successful Challenger Brands -- 4. The First Credo: Intelligent Naivety -- 5. Monsters and Other Challenges
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Baker, P.
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Alvarado, Manuel, 1948- editor.
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Bloomstein, Margot.
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Browning, Logan Delano.
(1)
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(1)
Greven, David.
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Marsh, Nicholas. Auteur.
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Miller, Toby, 1958- editor.
(1)
Molloy, Claire.
(1)
Morgan, Adam, 1969-
(1)
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(1)
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Competency-based education -- South Africa.
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Shelley, Mary Wollstonecraft (1797-1851). Frankenstein.
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