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13. 
Cover image for Big data @ work : dispelling the myths, uncovering the opportunities
Big data @ work : dispelling the myths, uncovering the opportunities
Big data @ work : dispelling the myths, uncovering the opportunities
by 
Davenport, Thomas H., 1954-
Format: 
Books
Publication Date 
2014
Excerpt: 
Data mining.
Available: Copies:
14. 
Cover image for Marketing Research.
Marketing Research.
Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Determination -- 15 Data Processing and Fundamental Data Analysis -- 16 Statistical Testing of Differences and
Available: Copies:
15. 
Cover image for The essentials of marketing research
The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Measurement -- 7.Primary Data Collection -- 8.Designing the Data-gathering Instrument -- 9.Sampling Methods
Available: Copies:
16. 
Cover image for Big data : understanding how data powers big business
Big data : understanding how data powers big business
Big data : understanding how data powers big business
by 
Schmarzo, Bill.
Format: 
Books
Publication Date 
2013
Excerpt: 
Big data : understanding how data powers big business / Schmarzo, Bill.
Available: Copies:
17. 
Cover image for Modern research methods for the study of behavior in organizations
Modern research methods for the study of behavior in organizations
Modern research methods for the study of behavior in organizations
by 
Cortina, Jose M.
Format: 
Books
Publication Date 
2013
Excerpt: 
-based Models / Richard P. DeShon -- ch. 7 Data Mining: A Practical Introduction for Organizational Researchers
Available: Copies:
18. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining
Available: Copies:
19. 
Cover image for Advanced Web metrics with Google Analytics
Advanced Web metrics with Google Analytics
Advanced Web metrics with Google Analytics
by 
Clifton, Brian, 1969-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/2011946306-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1301/2011946306-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/2011946306-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet users -- Statistics -- Data processing.
Available: Copies:
20. 
Cover image for Cluster analysis
Cluster analysis
Cluster analysis
by 
Uprichard, Emma.
Format: 
Books
Publication Date 
2011
Excerpt: 
Logic and classics -- (Useful) key texts -- Cluster analysis in practice -- Data mining with
Available: Copies:
21. 
Cover image for The Oxford handbook of credit derivatives
The Oxford handbook of credit derivatives
The Oxford handbook of credit derivatives
by 
Lipton, Alexander.
Format: 
Books
Publication Date 
2011
Excerpt: 
Term Structures / Arthur M. Berd -- 5.Statistical Data Mining Procedures in Generalized Cox Regressions
Available: Copies:
22. 
Cover image for Beautiful visualization : [looking at data through the eyes of experts]
Beautiful visualization : [looking at data through the eyes of experts]
Beautiful visualization : [looking at data through the eyes of experts]
by 
Steele, Julie (Julia S.)
Format: 
Books
Publication Date 
2010
Excerpt: 
Beautiful visualization : [looking at data through the eyes of experts] / Steele, Julie (Julia S.)
Available: Copies:
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