around the globe to help show the wide range and diversity of brands and consumers today. These include

Consumer behavior.

Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

Consumer culture theory Arnould, Eric J., éditeur intellectuel.

Consumer Behaviour 5th Roberts-Lombard, Mornay

/ Programmatic Advertising/ The Role of Push Notifications/ The Chatbot Revolution: Companies and Consumers in a

Consumer satisfaction.

audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices

Consumers' preferences.

Consumer activism : promotional culture & resistance / Lekakis, Eleftheria J., author.

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer