. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

-- 13. Direct marketing and communication -- 14. Interactive marketing -- 15. Public relations -- 16

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

: public relations, sponsorship, and corporate advertising.

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation