-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and

. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job

-- Celebrities -- Lay endorsers -- Why endorsements work -- Source credibility theory -- Source attractiveness

, this yearAes edition features the very best work from around the world from the 2004 One Show and One

which govern the industry and those who work in it.

In 1995, a small band of highly creative people who loved the work but hated the workplace

processes at work in Abbott Mead Vickers, Bartle Bogle Hegarty, Fallon McElligott, Goodby Silverstein

-the-Radar Agency -- The New Consumer -- Under-the-Radar Creative Work -- The New Creative Rules for Getting Under

This study looks at how humour has been used as a marketing tool and explores the work of

your own internal public relations team and how to put that team to work.