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25. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the
Available: Copies:
26. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt
Available: Copies:
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